["What kind of variety show is this? Singing in masks?"

"A new program? How much money did they throw into this? Isn't the marketing too obvious?"

"You say that, but it actually looks pretty interesting. Singing with a mask on? Who are these singers?"

"I bet it's just a bunch of unknown singers seeking attention. Would any truly skilled singer join such a show?"

"No way. It can't be a small-time show. Just the stage alone is top-notch, not to mention the huge marketing budget. What small program would dare to do this?"

"Haven't you all noticed? It's being broadcast on Lemon TV. If the show weren't good, would Lemon TV pick it up?"

"It looks really interesting. I definitely want to watch it."

"Quick, go look up 'King of Mask Singer' on Lemon's homepage. There's a voting section to guess the singers. So far, no one has guessed it right."

"How could anyone guess? The show hasn't even aired yet. Where would they guess from?"

"No, you see, it's said the live audience numbers over six hundred, and there are celebrity guessing panels—all insiders with great connections. Plus, there are outside guessing panels, and none of them guessed it right."

"Pfft, it's definitely for show effect. It can't be that no one guessed right. I don't know about others, but if you recognize them, wouldn't you recognize their voice? It's too fake!"

"It might also be some unknown singers, so of course, you can't guess. I mean, I'm the karaoke king of East City. If I went on stage, could you guess it? HAHAHA!"]

As the marketing unfolded, the online discussion exploded in popularity. Netizens debated heatedly, yielding mixed reviews.

Regardless, at least the name of the program was established, and it certainly wasn't lacking in traffic. The next step was to see if the quality of the program could retain the audience.

The netizen discussions were fiery, but some people were dumbfounded.

"No way, what's going on? Where did this program come from?"

"Not just the show! There are also several movies making big waves with their promotion. Is this year's National Day gearing up to be this lively?"

These people were already stressed out over album releases clashing. How did so many sudden obstacles arise midway?

Movies were one thing, since the target audiences differed and the big data push wasn't targeting the same people.

But what about this variety show?

A music variety show, the kind that would release new music on the charts each time an episode aired. The show hadn't even started yet, but it was said the music platform's pages and banners were already prepared. Once the first episode aired, the songs would be immediately uploaded to the music platform.

According to the production team, even if old songs were adapted, they were still considered new songs.

Isn't this just ridiculous? How could they play it like this? What about their hard-earned new albums then? This thought crossed many minds.

Indeed, this move stunned a lot of people.

The new song charts were crucial for attracting new traffic, especially from the general public. Usually, this space was reserved solely for new song releases by singers; never before had a variety show encroached upon it.

Little did they know, Chu Tian had seen countless variety shows do this in his past life—not only releasing songs but also holding individual copyrights for them. The shows would make a wave, and then the songs would make another. The reality was that many shows had iconic moments, and some of their songs genuinely sounded better than other versions. If people were willing to pay, there was profit to be made.

It was just that no one in this world had played it like this yet, until Chu Tian paved the way.

Initially, the music platform was also confused and didn't understand this move. But after reviewing, they reasoned: The songs, while old, have new arrangements and are sung by new artists. This is akin to covers, so they can be considered new songs, right? Previous covers and so-called tribute adaptations counted as new songs, so music from the show should qualify as well.

Thus, even before the show started, the collaboration was set, creating a win-win situation for many. However, the few companies releasing albums were utterly defeated. They wished they could rip the person who suggested this scheme limb from limb. Utterly immoral!

But by this time, the arrow was already on the string and had to be shot.

The companies that had temporarily paused their marketing to adjust their strategies were numb with shock when, just as they had finished adjusting, another wildcard popped up.

Could we possibly go back and adjust again? But there isn't enough time. Not to mention, any further delays would mean the heat from our earlier marketing will have dissipated.

No choice. We just have to bite the bullet and go ahead.

So, just over a day after King of Mask Singer had started its promotion, the marketing content for the various new albums once again dominated a large amount of traffic on the second day.

[Qin Xiao's latest album, *three*, is completed. Release date coming soon!]

[It is rumored that Chidori Records' new rising star Lin Yang's new album has been completed.]

[Haiyin Records' top singer Li Xiang's tenth album, titled *The Elusive Dream*, will be released soon.]

[Idol Mutual Entertainment's top-tier star Jiang Haoyue announced on Weibo that she is recording the last MV for her new album, *OBSESS*, and preparations for a world tour are starting.]

...

"Man, I thought things had calmed down. Guess I thought too much."

"Our Haoyue's new album is coming soon! Everyone is welcome to listen!"

"Jiang Haoyue! Jiang Haoyue! Sisters, get your wallets ready! It's time to charge!"

"A new album from Li Xiang! The 'Once in a Lifetime' series! He's finally willing to release it."

"My youth is back! Li Xiang is finally releasing an album! If he didn't release it now, my second child would have been born!"

As the news broke, fans from all sides seemed to be celebrating, shouting at the top of their lungs.

The only ones dazed were the casual onlookers.

One moment it was this artist's new album release, the next it was another's album completion, then a variety show. It seemed like a holiday was approaching, as even the internet became exceptionally lively.

The scene was indeed lively, but it was as chaotically messy as a hodgepodge stew.

Right, there were also movies, with the National Day slot being a prime time for their releases.

Everyone's new albums, variety shows, movies...

Good heavens, it was chaotic beyond belief. Even those uninterested were inevitably exposed to all sorts of information. Often, one hadn't even finished reading a piece of news when another popped up.

I just saw the news about Jiang Haoyue's new album and opened the comments to complain about noise pollution, then I saw that Li Xiang was also releasing an album.

Quickly, I switched to Li Xiang's comments section. I hadn't read more than a few comments when I saw that Qin Xiao was also releasing an album.

Qin Xiao? Who's that? Long legs, the so-called 'Queen of Legs,' right? I must check it out. I wonder if the new album features her legs.

I just got over to Qin Xiao's side when I heard that the guy rumored to be in a scandal with her is also releasing an album?

Lin Yang, is it? Who's he? Let's see! Oh, a pretty boy, and he raps too? I might as well listen to Buddhist chanting.

He curled his lip, about to make a snarky comment or two, when he suddenly saw something about King of Mask Singer.

What's this? A variety show? Singing with faces covered?

Just listening to songs without seeing faces? For real? Sounds interesting, but is it any good? I'll check the promotional video first.

And so, netizens swirled around the internet, rushing from one hot topic to another as if attending a never-ending fair, busier than anyone.

You could say this huge hodgepodge of news almost exhausted them. Just keeping up with all the drama was more tiring than going to work.

They bustled about, taking in all the excitement, but when they paused to think, they realized they hadn't remembered a single thing clearly.

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