Beautiful moments are always fleeting. Since they confirmed their relationship a few days ago, they haven't spent time together as constantly as regular couples do.

There was no helping it. Xu Qingqiu had her own career, and even moving houses was done by squeezing out some time. Now was the peak of her fame, with work inevitably surrounding her and not much time to spend on sweet nothings and affectionate whispers.

However, since they got together, Chu Tian had returned to Xu Qingqiu's side, automatically assuming the role of an assistant.

Previously, there was a sense of avoidance. He felt guilty for occupying someone else's body and having to watch as the person she liked pursued him. But now that his inner conflicts were resolved, he no longer felt that way.

Over this period, he had changed a lot, but time hadn't changed Xu Qingqiu's feelings. She was still constantly thinking about him, and her feelings had even intensified. And his feelings for Xu Qingqiu also shifted from initial evasion and resistance to gradual acceptance.

It was only after they started dating that he realized it wasn't as difficult as he had imagined, nor were there as many barriers as he had anticipated. Instead, it felt like everything naturally fell into place.

So his thoughts naturally began to change too. At the very least, he felt he had to keep a close eye on his girlfriend out of concern. He absolutely would not allow incidents like being splashed with stinky tofu to happen again, and just as firmly, he wouldn't permit fans to storm the stage as they had before.

Sister Hua had wanted to assign bodyguards to Xu Qingqiu, but the idea was too conspicuous, and she hadn't been able to make up her mind. But Chu Tian was more than capable with his own skills; what need was there for bodyguards? Therefore, having him as an assistant by her side was much safer than any outsider could offer.

After the recording of "King of Mask Singer" wrapped up, Xu Qingqiu didn't have any downtime; she still had several programs to appear on.

At the same time, concert preparations were underway at full steam. They had applied for the Kadi Center in the Capital, which was the former Wukesong Gymnasium, with a total capacity of 18,000 to 20,000 people. However, when hosting a concert, at least one-quarter of the area behind the stage would be out of view, making it inaccessible to the audience. Therefore, there were fewer than 15,000 tickets available for sale.

But as it was the first concert since her comeback, everyone was uncertain. Despite the album's high sales, most buyers were fans of the songs rather than the artist. Who knew how many would be willing to actually attend the concert? It was better to be cautious.

Moreover, based on the studio's current capabilities, they couldn't handle hosting a concert of a greater scale; even now, the staff was already at their wit's end. Li Chunhua hadn't had time to come back even once in half a month. When not discussing business, she was rushing around for the concert, too busy to even touch the ground. Every time she called Xu Qingqiu, it was in a rush, and her temper had been growing progressively worse—a clear sign of her immense stress.

「In the blink of an eye, almost half a month had passed since the recording of "King of Mask Singer."」

It was during this time that a series of press releases suddenly started appearing online.

[Heard that Qin Xiao is releasing a new album? Xiao's fans, get hyped!]

[High-note virtuoso Jiang Haoyue's latest album details]

[Veteran King of Songs Li Xiang to release his tenth album next month]

...

Whether by coincidence or design, at the end of September, a sudden influx of album news rapidly dominated the screens. These album releases included those from Veteran Kings of Songs, capable singers, popular idols, and various other figures. At least six of the world's top ten record companies were directly involved in the fray.

The once-calm music scene instantly reached a fever pitch, with fans rallying and marketing companies eager to cash in.

The originally scheduled promotion for "King of Mask Singer" was suddenly postponed.

This decision was made by Chu Tian. Originally, he thought only Qin Xiao would be releasing an album, but he had never imagined that so many people would join the hustle. Do they really think this is such an easy market? The market is only so big. Did these people coordinate this? Or did they really just happen to clash?

In reality, each company saw an opportunity in Xu Qingqiu's album. Believing the music market was reviving, and with an "I can do it too" mentality, they hurriedly produced albums, hoping to take a big bite out of the market. But they were afraid competitors would catch wind of it, as they all wanted the feast for themselves. They never expected to clash right at the start.

Except for one or two who had just put out feelers and quickly retreated upon sensing the unfavorable trend, the others, who had already invested heavily in promotion, could only bite the bullet and proceed.

In such a situation, blindly pushing into the fray to start promoting would be foolish. Information resources are limited. Once others occupy a large share, anyone else trying to stand out would have to pay a much greater price, which isn't cost-effective.

"President Chu, the broadcast time for the program has been set. It's on National Day. If we don't start promoting now, it'll be too late."

Chu Tian, listening to Wei Liangxiao's anxious voice on the other end of the phone, revealed a faint smile. "Wei, don't worry. Trust me, it's the right call. Rest assured, this program won't be buried."

"No, President Chu, how can I not worry? This is the first project of my comeback! And with such a good program, if you don't promote it properly, wouldn't that be a terrible waste? Don't forget we have a promotion contract with the other party."

This contract was actually signed with Lemon TV and required them to invest a certain amount of promotional resources, but it did not specify when to do so. Chu Tian was exploiting this loophole. He wasn't unwilling to promote; the timing just wasn't right.

"Wei, I have a plan. Just prepare what I need on your end. Trust me."

"Alright then, President Chu. Please don't mess this up." Seeing his determination, Wei Liangxiao could only give up on persuading him. After all, the boss calls the shots.

「After waiting for another three or four days」

The online buzz about various albums suddenly cooled down, as though the temperature had dropped significantly. Aside from discussions among each artist's fanbase, not many marketing accounts were posting anymore.

Seeing the receding hype, some wondered if artists were getting cold feet because so many were releasing albums simultaneously.

Chu Tian didn't see it that way. These weren't small companies. Not to mention they had invested so much; if they backed out now, wouldn't that be admitting defeat? Besides, everyone thought this was an opportunity, so how could they give up so easily? The temporary cool-down is nothing but a retracted fist, a moment to urgently adjust promotion strategies and gather strength for the next powerful punch.

And that was exactly the opportunity he was waiting for.

"President Hou, notify Wei that we can begin. Tell all the publicity firms that materials must be sent out strictly according to our requirements. Start now, roll it out comprehensively, and aim to dominate all channels. Secure at least two trending topics!"

"Understood, I'll get on it right away."

What Chu Tian needed now was to quickly dominate all the buzz during this lull. As for the marketing footprint being too heavy? Not an issue at all; that was exactly what he wanted! He wanted everyone to know that the program had bought trending spots and press releases. The goal was to promote the show—an openly strategic move.

[Let the singing return to its origin, let the music get back to its essence!]

[Don't judge by the face, just listen to the songs, hear the purest voices of music!]

[Discard the idol baggage, remove the star halo—can you accept such a stage?]

[On October 1st, "King of Mask Singer" brings you a top-tier musical feast! Guess the singers on Lemon TV. Don't miss it!]

Promotional copy like this spread rapidly across the internet, catching everyone by surprise.

Chu Tian looked at the newly released content and couldn't help but chuckle softly. Everyone wants to release albums? Then come join the fun. After all, it's all about singing. Let's see if your albums are more pleasant to the ear, or if the songs in the program are.

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