Xu Qingqiu was waiting to ask Chu Tian some questions the next day, but unfortunately, she never got the chance.

Early the next morning, Chu Tian sent her a message requesting leave and took a taxi directly to Unlimited Entertainment.

Tsk, taking a taxi sure is convenient, but it feels like accompanying someone else's wife on a shopping trip—always a bit uneasy. Should I buy a car myself?

Seeing that money was about to be made, Chu Tian's thoughts began to stir.

Men—who doesn't like cars? When you're broke, buying a second-hand "wife" is fine; you can still drive happily. But if you've got money, you definitely want to get a brand-new "beauty with wealth." That's the thought, anyway. The deal isn't set in stone yet. Better to get the business settled first, then we can talk about spending when we actually have the money.

"Hey, President Chu? What a rare visitor!"

He wasn't sure if it was good luck or bad, but just as he walked in, he bumped into Hou Yichuan on his way out.

"Alright, enough chit-chat," Chu Tian said. "Time is tight and the task is important. Bring out the letter of intent for me to look at."

"You go to my office. I need to take care of a personal matter first—I've been holding it in the whole way here."

Watching the hurried Hou Yichuan, Chu Tian nearly laughed out loud. He didn't forget to tease him as he saw Hou Yichuan walking away.

"Alright, President Hou, taking a dump on company time, are we? I'll dock your pay later."

"President Chu, cut me some slack..."

Listening to the voice reverberating in the hallway, Chu Tian suddenly felt his mood improve significantly this early morning.

After greeting the receptionist, who was blushing, clearly trying to hold something in, Chu Tian headed straight to Hou Yichuan's office and sat down.

Hou Yichuan had apparently arrived not long ago. His briefcase was still on the desk, not yet put away, indicating he really had been in quite a rush.

Hou Yichuan finally returned after about ten-odd minutes, his face much more relaxed.

Seeing Chu Tian leisurely sipping something, legs crossed on the sofa, Hou Yichuan couldn't help but give a wry smile as he shook the water from his hands.

"President Chu, you're really something," Hou Yichuan said. "On your rare visit, you still manage to make me look foolish. And you didn't even think to get me a cup of coffee."

Chu Tian lifted the cup in his hand and said, "What coffee? This is soy milk!"

"Soy milk is fine too. I'm still starving..." Hou Yichuan muttered but didn't waste any time. He turned, took a document from the safe, glanced at it, and then tossed it onto the table in front of Chu Tian.

"Here, take a look. This is the letter of intent we settled on yesterday. Give it a once-over and tell me if anything needs adjusting."

Seeing it was time for business, Chu Tian stopped joking. He stood up, took the document, and began to read it carefully.

Overall, there were no major issues. The edited content for the first episode was already complete. The other party had watched it and was very satisfied. The tentative airtime was set for Sunday at 8:00 PM, a slot less desirable than Friday or Saturday. After all, Monday is a workday, and most people tend to go to bed earlier on Sunday evenings. However, Sunday was still better than Monday through Thursday, so on the whole, it was acceptable. Prime-time slots were definitely reserved for their own flagship programs. For a newcomer like "King of Mask Singer" to occupy prime time was basically impossible. Unless the program became a massive hit later, with high viewership ratings, there might be a chance to move it to an earlier slot. But for now, this time slot was already quite good.

As for the price, it was indeed as Hou Yichuan had said: the naming rights fee was 80,000,000.

Compared to those hugely popular variety shows, which easily commanded naming rights fees in the hundreds of millions, their mere 80,000,000 was truly insignificant. For example, Lemon TV's flagship show, "Happy Express," was in its seventh season. As a phenomenal variety show, its naming rights fee had reached 280,000,000. The perennial runner-up, "Everyone's Great Escape," commanded 250,000,000, and the third-ranked "Youth Floral Road" was at 220,000,000. Even "Dorm No. 7," directed by Yu Cheng, already in its second season, had a naming rights fee of 180,000,000. Eighty million. A decade ago, this might have been the price for a hit, or even a phenomenal variety show. But now, that amount might not even cover a moderately well-known program.

However, Chu Tian had anticipated this. First, their program was a completely original creation with no precedent, so its success was uncertain. If it flopped, that 80,000,000 would essentially be money down the drain. Secondly, the first season of any variety series typically didn't make money, or made very little. It was only in the second season that naming rights fees tended to skyrocket.

Moreover, this naming fee wasn't so straightforward. Guangyuan was a strategic partner of Lemon TV, and it was highly likely Lemon TV had helped negotiate this deal. Otherwise, Guangyuan wouldn't have bothered with such an unknown new show. It was very likely that Yu Cheng and Wei Liangxiao had put in considerable effort, and also that Lemon TV was genuinely satisfied with the program. Otherwise, Lemon TV wouldn't have gone to such lengths to bring in Guangyuan specifically as the naming sponsor.

Actually, if they had waited until after the program aired to find a naming sponsor, the fee could have been much higher, provided the show performed well. But first, the show had to be broadcast, right? Where would it air? Small platforms lacked viewership, and major ones like Lemon TV wouldn't even consider it without some incentive.

After reading it through once, Chu Tian didn't find any particular issues.

The content of the letter of intent was quite straightforward, mainly concerning Guangyuan's naming rights and the associated fee.

Additionally, Guangyuan had also purchased an exclusive product placement slot for 12,000,000.

Other advertisements, like commercial break insertions and verbal endorsements, were yet to be finalized.

If you find any errors ( broken links, non-standard content, etc.. ), Please let us know < report chapter > so we can fix it as soon as possible.