Chapter 1336: Young Master Tian’s Character

At that point, Ding Xiyao was filled with admiration for this ‘Young Master Tian’.

He might not know who this Young Master Tian was but from the content of the video, he obviously had a deep understanding of the intermediary industry. He was filled with real knowledge!

Why was it that Home Corporation did not suffer from any negative news?

That was because many people scolded Home Corporation in the wrong way!

If something went wrong with the intermediary, most people would scold the intermediary for being immoral and heartless;

After the formaldehyde scandal, Home Corporation released the person-in-charge of the relevant business as a scapegoat to attract the public’s hatred. They changed it hypocritically, and this matter passed.

However, the crux of this series of events was not someone within the company but the higher management of the entire company.

Without the tacit approval, support, and even encouragement from the higher-ups, these things would probably not have happened. At the very least, they would not have acted like they were looking for scapegoats and making changes after the uproar.

Ding Xiyao suddenly understood where the helplessness she felt when she decided to leave Home Corporation came from.

That was because intermediary companies, led by Home Corporation, had actually monopolized and kidnapped the entire industry, causing small companies to start to take action. Intermediaries and tenants seemed to have many choices, but they actually did not.

They could choose this company or that company, but the results would be the same no matter which one they chose.

On the other hand, these large companies could also transfer conflicts by inciting opposition, causing tenants to hate intermediaries, intermediaries to hate tenants. Then, the upper echelons of large companies could easily stay out of it. They would only think about expanding the scale, not thinking about how to improve the service quality. If they continued like this, they would still make a lot of money.

However, the video was not over yet. There was still a quarter of the progress bar left.

“Therefore, I might as well make a hypothesis and deduction here.”

“As long as the nature of the domestic intermediary companies does not change fundamentally, the upper echelons of these companies would still be focused on seizing the market through monopolizing the property market. They would condone intermediaries to use cheating methods to sign contracts to squeeze profits from tenants. They would maintain their public opinion environment by picking on the opposition of tenants and intermediaries. Then, any new business they launch would only change the packaging of ‘eating the flesh of tenants’.”

“Just like the formaldehyde scandal a while ago. The concept of ‘Safe House’ itself is good, but in the process of chasing benefits without a bottom line, ‘Safe House’ became ‘Formaldehyde House’. They said that they wanted to provide a better living environment for tenants, but in the end, they could not even guarantee the most basic health and safety of the living environment.”

“Perhaps in the future, these intermediary companies will have new business. I cannot predict what business this will be, but I can predict: through the analysis of this video, everyone can guess the final outcome of this new business through their understanding of the game ‘Real Estate Agent Simulator’.”

“All the new models that say ‘service tenants’ and ‘eliminate hatred’ would finally reveal the true appearance of ‘pursuing profits’, ‘better squeezing tenants and intermediaries’, and ‘inciting opposition’.”

“Many tenants might feel despair when they see this.”

“When all intermediary companies are similar pits, and some companies that create formaldehyde become outstanding and lead the industry, when they occupy 99% of the market, form a monopoly, and leave tenants with no choice, what can tenants do?”

“It’s very simple. Look for companies that have jumped out of this model.

“If not, I’ll look forward to its appearance.”

“If we already have it, but it’s not big enough, we’ll look forward to its development.”

“I am Young Master Tian, an insignificant person. An ordinary person who can sometimes see the world but does not have the ability to change it.”

“I’ll share what I have learned from my observations with everyone, in the hopes that I would be able to ignite some thinking.”

“Thank you all for being willing to listen to me in such an impetuous environment. We’ll meet again if fate allows it!”

Compared to the first video, the ending of this video was obviously different.

Meng Chang followed Boss Pei’s suggestion and found a persona for Young Master Tian.

It was just like Teacher Qiao’s “a little funny, hard headed, and professional game tester UP Master”. Meng Chang took another route. “A small character who coldly observed the world and whose content might involve any field but who had some wisdom but felt insignificant.”

There was obviously a reason why he had set up such a persona for ‘Young Master Tian’.

Meng Chang thought about using his character as Young Master Tian’s character for a moment, but he quickly rejected this idea.

First of all, Boss Pei had clearly said that he wanted Meng Chang to dig out Young Master Tian’s character and not replicate his own.

Second, Meng Chang felt that his persona was not likable.

In terms of function, Young Master Tian’s account should be cooperating with the “Pei family publicity method” to expose the deeper reality of some industries.

In that case, Young Master Tian’s persona had to be a wise and transparent persona. In layman’s terms, it had to make the audience feel that he was a wise person. They could not feel that there was a problem with his intelligence or motives after watching the video. He could not be stupid or bad.

It was actually quite difficult to do this. After all, communication had a cost. People could easily be misunderstood during the expression process.

Sometimes, you did not mean that. However, because of the way you expressed it, some viewers would think that you had received black money or that your hidden values were not showing. That would cause the audience to reflect.

After some consideration, Meng Chang felt that in order to achieve this, Young Master Tian had to be humble, low-profile, and even think of himself as ordinary.

It was only a matter of time before he failed if he continued to act like he was ‘teaching the masses’.

Therefore, after considering all aspects, Meng Chang set up a persona of “a small character with some wisdom but thinks himself insignificant” for Young Master Tian.

The more he deliberately kept a low profile, the more the audience felt that this person was really talented and was willing to listen to what Young Master Tian was saying.

This was an improvement compared to the first video. That was because many viewers obviously liked this character design from the bullet screen comments.

“Amazing! They’re all amazing! I’m so impressed!”

“Home Corporation: You can just report my identity. Why do you have to go through so much trouble?”

“Eh, could he be referring to the new ‘thoughtful butler’ business of Home Corporation?”

“It’s not a subtle jab. To be precise, it should be a prelude! Look at the timing of the video. It’s basically just a few minutes away from the Zhu Jia Corporation announcing the ‘thoughtful butler’ business. The quality of this video has to be done for a few days at least. Therefore, either Young Master Tian had grasped the internal information of Zhu Jia Corporation in advance or it was a coincidence.”

“If you have internal information in advance, you can make it clearer. I’m leaning towards the latter.”

“At first, I had some expectations for the ‘thoughtful butler’ business. However, after watching this video, I understood that I should not have any expectations at all. Just as the UP Master said, any new model that uses the name of ‘service tenants’ would finally reveal the true appearance of ‘squeezing more profits from tenants’.”

“It’s not hard to guess. The ‘considerate butler’ is probably raising the price of intermediary fees, and then transferring the conflict further to tenants and intermediaries. The tenants have indeed spent more money, but it’s hard to say how much of the money can be used to buy better service.”

“Is that why there is no intermediary company that is human? Sigh, it is very difficult for consumers to vote with their feet.”

“A human intermediary company? No, but a human rental company does. Sloth Apartments!”

“That’s right. I heard that Sloth Apartments has been developing in a city outside of Jingzhou recently. I hope this model can be opened earlier!”

“I don’t know much about the situation in Sloth Apartments, and I don’t have a brother who lives in it. Is it really as good as the rumors say?”

“The tenants of Sloth Apartments came to answer you. Actually, I regretted it after moving in. I regretted not moving in earlier. I regretted not asking my friends to rent more! Living in it is simply not good. It might be more expensive than ordinary rented houses, but it is really easy. You don’t have to worry about anything! It is simply too convenient with Fish-Catching Take-Out and Upwind Express!”

Once the video was released, its popularity skyrocketed!

Some people were discussing the game itself, while others were discussing the real intermediary industry under the guidance of the video.

In fact, many people had analyzed the problems in the intermediary industry and Home Corporation before. However, they did not have enough influence and did not become hot topics of discussion online.

Now, things were different!

First of all, Meng Chang had spent a huge sum of money on publicity after filming the promotional video back then to maintain the popularity of the relevant topics. Immediately after, Home Corporation had spent a lot of money for the ‘compassionate butler’ business. The attention had increased further. Then, once the VR game, ‘Real Estate Agent Simulator’, was released, it was done with the preparation work. In the end, Young Master Tian’s video ignited all the popularity!

Compared to rigid preaching and instilling policies into them, the real estate intermediary simulator had actually played a guiding and buffer role. It had the effect of ‘teaching and pleasure’.

If Meng Chang posted this video directly, the effect would definitely be very poor because the content was too dry. Most people would not have the patience to listen to the end.

However, after many people played the real estate intermediary simulator and experienced the various tricks and made different choices, they immediately compared them one by one when they heard the explanation in the video. They could even quote themselves!

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