Zhou Yi approached, but the melancholic Bone Man doctor didn't even notice.

His head hung low, hands cradling his skull, apparently troubled by something.

Zhou Yi sat down next to him: "What's the problem? Talk to me, maybe I can help."

The Bone Man doctor suddenly snapped back to reality: "Ah, Chairman, hello!! I was just distracted..."

"What's the matter?"

"Well…"

"Is it something to do with the Night God Church?"

"No, there's no issue with the church. I am just an ordinary faithful member," the Bone Man doctor waved his hand, "It's the hospital."

He finally spoke up.

"I specialize in bone reconstruction and transplantation for Bone Men. However, from my experience, Bone Men deal with minor ailments on their own—usually older generation Bone Men sew and repair bones themselves, and they go directly to Mechanical City to find medical experts for serious illnesses."

"So this makes doctors like me sometimes feel awkward, in a sort of limbo."

"Fortunately, the company provides good benefits, the hospital reimburses for medical expenses, and the company's Bone Man employees often come for check-ups. Yet, outside Bone Men hardly ever come for treatment. I've been pondering on how to get them to come in."

Zhou Yi listened quietly.

"Then an idea occurred to me."

Wei Wu said, "What many outsiders don't know is that Bone Men are passionate about their appearance and dressing up, but they tend to be careless and perfunctory about health. This is because Bone Men have a unique structure and minor issues don't actually affect their daily lives."

"In terms of self-adornment, male Bone Men like to wear hats and clothes. Some create exoskeletal armor, and others modify and enhance their own bones."

"On the other hand, female Bone Men are bolder in their attempts, such as transplanting hair, tattooing, dyeing, and even insetting jewelry and the like."

"The root of this dressing up is that Bone Men lack individual identification. Being one of them, I have deeply felt this myself."

The Bone Man doctor spread his gaunt palms towards Zhou Yi and said, "Chairman, dressing up for Bone Men is not only a way to express themselves, but also a way to differentiate from other Bone Men."

"Bone Men can recognize each other, but outsiders think we all look similar."

Zhou Yi thought for a moment.

Sun Chonglai was always stylish and shiny; the Bone Men of the Tamed Bull Tribe all had cow horn helmets and wore outer garments woven from coconut shells—it appeared there was a reason for this.

"So... I want to set up a cosmetic surgery department for Bone Men."

Wei Wu said, "If it's treatment and check-ups, Bone Men aren't interested, but if it's about cosmetic surgery, everyone starts to get ideas."

"Currently, such services don't exist in Mechanical City. And in Human City, there are few Bone Man doctors, let alone specialized departments, so it's a very promising new field."

"Over the past few years, I've been trialing safe cosmetic surgery techniques on myself."

The Bone Man doctor pointed to his own skull, "You see, my bones are much whiter than the average Bone Man, very symmetrical. This isn't natural; it's the result of post-natal whitening."

"Most Bone Men like this fresh white bone color, which is also the mainstream aesthetic direction in Bone Man society."

"But I have also tried other shades."

He rolled up the sleeve of his left arm, exposing the forearm within which was a pale gold color: "This golden shade, some Bone Men feel is very noble and elegant, and I have mastered the safe coloring technique."

"And this."

Wei Wu rolled up his right sleeve, and his right arm was a light tan color, giving it an intense sense of age, as if the bones had been unearthed after being buried for many years.

"This is an aging technique; some Bone Men like to appear to have an antique style, so this color is also popular among many Bone Men."

"Moreover, there are silver and plaster hues—the Bone Men like these two shades as well."

Zhou Yi's eyes widened, "Indeed, excellence comes with dedication, and it seems you have spent a lot of effort and time in this area."

"Indeed, it took me years to find these safe formulas. But Chairman, I haven't slacked off in my main job, all of this has been researched in my private time."

The Bone Man doctor continued, "Apart from whitening and dyeing, there's also hair transplantation, bone carving, and bone augmentation. I have surgical experience in all of these areas, not a problem at all."

"Within this past year at work, seeing the Bone Fish deliveryman's uniform with the light soot layer gave me a massive inspiration."

"Bone Men do not like being slender and feeble; we all yearn for strong, imposing bodies. So I imitated the Bone Fish deliveryman and used Light Soot Sand to create a special muscular overlay for Bone Men."

Zhou Yi became interested, "Do you have a physical product? Let's take a look."

"Please wait for me, I'll bring it right over."

Wei Wu ran back to the hospital, and in no time, he brought out a large box.

The Bone Man doctor opened the box, carefully unlocked the clasps and lifted the lid.

Placed inside the box were blocks of black material, like a suit of armor ready to be worn. It was clearly made from Light Soot Sand, with a rough, sandblasted texture.

Wei Wu took off his white coat and shirt, putting on the Bone Man muscular overlay one by one. The black artificial muscles covered the seemingly fragile bones, making him look more robust.

Then the Bone Man transformed into a black-muscled man.

The finesse of the production meant you could still see the clear contours of the skull in particular areas, not hindering the identification of a Bone Man.

Wei Wu moved his arms, swinging his fists, his whole being exuding power.

"Chairman, this is the muscle overlay I've made myself."

"It also looks good wearing other clothes, or even without wearing anything at all, there's nothing inappropriate."

"Furthermore, the muscular overlay can be modified, such as choosing to completely expose the skull or just cover parts, perform tattooing and decoration on the muscle layer, or even dye it, just like the Bone Fish deliveryman."

"Additionally, it offers great protection, better than any bulky shell or armor. Ordinary grade E abilities can't break it."

"For female Bone Men who need a slimmer silhouette, we can adjust the thickness to make the figure look more symmetrical and flexible."

Zhou Yi nodded frequently as he watched: "This is good. A great idea."

"There's just one problem."

Wei Wu took off the artificial muscles one by one.

Zhou Yi guessed: "Is the price too high?"

"It's not that. Chairman, the main occupations of Bone Men are merchants and craftsmen, and their average income is above that of human enhancers. Everyone can afford it, I'm sure. Many Bone Men in the cities have the spending power and definitely wouldn't skimp on these expenses."

Wei Wu sighed: "The problem is letting them know about this. It's hard to advertise. We need to let the outside world know that our hospital has opened a cosmetic surgery department."

"Now that we're sanctioned by the Mechanical City, it has become even more difficult to advertise. I've discussed this with Da Vinci, the dean, who is very supportive, but we haven't found a way to do the promotion yet."

Zhou Yi fell into thought.

Indeed.

Good wine needs no bush.

In the past, advertisements for cosmetic surgery were everywhere, from streets to elevators, from buses to inside and outside shopping malls.

He asked the Bone Man doctor: "How does the hospital usually advertise externally?"

"The most effective is the recommendation from Holy Mountain, and the records on 'Medical Encyclopedia' which can attract a large number of Guangna Species patients."

Wei Wu thought for a moment: "Like an ordinary hospital... When I worked at Steel Port Hospital, we spent money to buy ad space on announcement boards in various cities. In every city where announcements are posted, many people go to see them every day."

"The more populous the city, the more expensive it gets. I remember the Steel Port Hospital advertised in Liang Mountain, where the local population is about 120,000, and it cost 6 Light Seeds a year. In places with more people, it would definitely be more expensive."

Zhou Yi had an idea.

The cost of promotion varies by region.

But on the other hand.

"Daring to spend so much on advertising indicates that many hospitals are able to recover the cost."

"Yes, Chairman, as long as enhancers or Guangna Species come to the hospital for surgeries, sometimes a single surgery can recoup the cost."

The Bone Man doctor said: "The Bone Man community is rather scattered. Usually, a city won't have more than a hundred Bone Men, it's quite troublesome to advertise everywhere."

It was quite troubled.

Zhou Yi called Red Kestrel over: "The four regions within the Development Alliance should be no problem. But to further advertise, which cities have a larger population of Bone Men?"

After listening to the situation here, the drone replied: "Recently, the most suitable is the Shuanghe Region, where there are more than 1,000 Bone Men."

"We are already in cooperative express business with them, so this matter should be as simple as offering payment."

Zhou Yi nodded immediately: "Then you contact them. By the way, can we connect remotely now?"

"With the Spring and Autumn Chamber of Commerce's mech stands as agents, there's no problem."

"Wait a moment."

About five minutes later.

Red Kestrel said: "I've contacted Lin Qin, and they said there's no problem. They can provide us with a dedicated space on the bulletin boards in 7 cities for long-term use, free of charge."

"Free? What do they want in return?" Zhou Yi frowned.

"Shuanghe Region wants to purchase a large number of refrigeration boxes from us, hoping they could be shipped over immediately for preserving medicines and cooling down. This summer, the region suffered a great impact from high temperatures. Not only did it cause local residents to die, but wildfires also broke out, and the disaster was severe."

That's how it is.

Zhou Yi nodded: "Contact the Steel Refining Lord and distribute a part of the refrigeration boxes to Shuanghe Region first."

A moment later.

The voice of the Steel Refining Lord came from inside Red Kestrel: "Mr. Zhou, we're also tight on inventory here, I can only spare 100 refrigeration boxes and 60,000 pieces of cooling coal at first."

"That will do. Let's handle the emergency first."

"Okay, I'll arrange it right now."

Unknowingly, it had grown dark outside.

Then Zhou Yi thought of someone who should be very capable in this area.

"Night God, Night God, call upon my heart."

The Night God, with palace makeup and shaking a small fan, appeared: "It's been a while. How have things been?"

"Not bad."

After listening to Zhou Yi's request, Night God smiled slightly: "Such a trivial matter. Just ordinary social commerce. We have quite a few in our Church who are good at running these things."

"I will help you find some cities with a larger Bone Man population to advertise, starting with a preliminary plan for 10 cities. Since it's an invention by a believer… I'll give you a discount. The cost price of 60 Light Seeds will suffice."

Zhou Yi said: "But I can't use electronic accounts right now."

"No problem, then we'll just keep a record for now."

It's a deal.

Zhou Yi turned to Wei Wu and said: "I've opened up the channels for advertising. Besides the Shuanghe Region, 10 other cities will also have our hospital's specialized promotion, you just focus on the surgeries."

"Thank you, Chairman!!"

The Bone Man doctor was overjoyed: "You are so capable! Please trust me, this is very promising! It will surely bring revenue to the hospital!"

"I trust your judgment, do well."

Zhou Yi noticed that 703 had been waiting nearby for a long time.

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