On May Day of 2016, Kuaishou officially launched the Small Yellow Car feature for selling goods.

The perfect combination of online traffic gateway and live interaction, coupled with the trust from fans brought by many professional hosts with strong personas, made the live selling feature module the hottest focus of the entire platform as soon as it was launched.

The Small Yellow Car feature can be considered a creative business concept. It's the feature Zhang Yang values the most—it seems like just a component, but in reality, it influences the entire platform's live ecosystem.

Many might scoff at this concept, thinking it's just adding a yellow car for random sales. Can this influence an entire platform?

Responsibly speaking, yes, it can!

To discuss this topic, let's start with the current situation of online live streaming platforms.

The rise of the live streaming industry began on the PC side, with YY Live being a representative, primarily featuring games and musical talents.

Later, with the improvement of mobile network speeds, mobile live streaming found its survival soil. Various streaming platforms sprang up like mushrooms after the rain, staking their claims.

During this process, the main profit point for streamers, aside from the signing fee provided by the platform, was almost exclusively the rewards in the live room.

The platform takes a 50% cut from reward gifts, which seems substantial, but behind the site's prosperity lies the cost of countless network bandwidth, personnel expenses, and other high costs. This singular profit project can hardly support operational costs.

Just like the previously seemingly flourishing Yingke Live, behind its glamorous facade, investor money was burned. Once traffic stalls and increases slow down, entering a battle for existing resources, these drawbacks are fully exposed.

And what about the Small Yellow Car live selling? It's akin to a child previously needing sugar daddies to survive now developing its own blood-making ability, which is vital for the healthy development of the entire business system.

Enough with the big picture, let's get more specific and realistic.

Take fishing live streams as an example. Previously, most fishing live streams were unprofitable, earning mere attention without high revenue.

It's not high-traffic live content; gift income pales in comparison to those women selling legs, busts, and flesh. Counting on a bunch of old men to reward, the host needs a strong personal label and persona.

Even someone like Zhang Yang, who started layout early as a big player in the track, the reward income per session was only a thousand bucks. For ordinary small hosts, the viewers were just scant, not to mention rewards.

No revenue leads to no motivation; without motivation, there's not much enthusiasm to refine live content.

Many fishing hosts who first entered the live streaming industry couldn't find a suitable way to make money and soon ceased broadcasting, vanishing into the vast network.

Even someone with exceptional talent and sharp commercial acumen like Chen Xiu could only rely on private streams directing to offline WeChat groups to secretly sell goods to earn some money. The plight of ordinary hosts is imaginable.

But once the Small Yellow Car feature was launched, it became an entirely different story.

The previously hidden offline transactions turned into a legitimate platform-supported behavior. People who've been fishing for a long time must have some secret recipes unknown to others.

At the very least, hanging some market-famous bait on the Small Yellow Car could earn some petty cash.

Not to mention, fishing sports are inherently a non-standardized industry with obscure pricing rights, mysterious recipes, and fishing techniques. Due to varying fish conditions, it's difficult to verify authenticity and effectiveness.

Among three people, at least one can be my teacher—this individual content disparity gave small fishing hosts a chance to find their survival space.

Having found a way to make money, the first small fishing hosts who smelled the business opportunity multiplied on the platform like mushrooms after a rain.

This is where Zhang Yang's foresight shines through—being almost a year ahead in laying out Kuaishou, he now holds nearly six hundred thousand precise fans.

In terms of fan base, in the outdoor fishing track, he definitely ranks as a number one presence, far ahead of others.

With the Small Yellow Car selling feature, Kuaishou's outdoor fishing track entered a high-speed development period of chaos and intense competition.

Fishing masters active on other major platforms began migrating to Kuaishou live streaming. Already having completed their original accumulation, these professional anglers traveled far and wide, spending gifts to rapidly grow fans for a quicker initial launch.

With nearly six hundred thousand fans, Zhang Yang now became a sought-after figure, with his regular broadcasts quickly garnering free-flowing gifts.

Gift sending and following—a simple procedure that Zhang Yang has played to perfection. Utilizing this opportunity, he got acquainted with many new entrants in the industry eager to start live accounts, even forming some shallow friendships.

Being a man of his word, while outside hosts wanted to attract followers by sending gifts, Zhang Yang had already made a promise to Chen Xiu when signing him. Every time Chen Xiu started a broadcast, Zhang Yang would privately message him on WeChat, inviting him to casually send some symbolic gifts worth a hundred or eighty bucks, and Zhang Yang would energetically introduce him, calling for follows.

With Zhang Yang's support, Chen Xiu's fan base grew rapidly, breaking the eighty thousand mark in less than three months. Now, wherever he goes, he is considered a renowned fishing host.

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