The automotive industry is significant not just for a company, but also for an entire country. It not only provides countless job opportunities but also drives the development of numerous related industries and reflects the nation's industrial level.

A country strong in automobiles is certainly a powerhouse in economy and technology.

Take Germany, which is known to everyone.

And the Japanese, whose products continue to top global sales despite criticisms on quality.

The Japanese cars were once incredibly admired, dominating the Shen Zhou market, and still pursued by many, famous for their fuel efficiency.

Of course.

They have fallen somewhat, but remain among the global leaders, serving as the backbone of Japan.

Thus, Shi Qianxi's decision to enter the automotive industry requires significant resolve and courage. It is not just about opening a new path for Jinhai; the high costs of research and manufacturing, the enormous drain on human and physical resources, mean that this project's success or failure could significantly impact Jinhai's future.

Jiang Chen had accompanied her for an inspection in River City when Jinhai was already researching new energy vehicles. After Shi Qianxi assumed her position, she pushed this project through.

"Don't worry, Qian Qian."

Li Shuru said casually, "Her eyes are not fixed just on profit."

Jiang Chen found it amusing; since when did these two become so "like-minded"?

"Better not say that recklessly; you'll offend a bunch of entrepreneurs."

After saying this, Jiang Chen added, "Did she talk to you about Jinhai's first SUV new energy model?"

"Yes, we talked. I think it's pretty good. It includes all the features popular in new energy cars these days."

"The price? Did she reveal it to you?"

Jiang Chen was quite concerned about Jinhai's project. What he was about to attend was Jinhai's new car launch.

"Between three hundred to four hundred thousand, she mentioned just three versions, differing only in comfort and technology features; the powertrain and battery are the same."

Three hundred thousand?

Though the new energy vehicle market has opened up with increasing social acceptance, this pricing isn't particularly advantageous amid the current brutal price war in the automotive field.

However, if there's no difference in power between the entry-level and top-tier versions, it indeed raises the cost for consumers.

The three main components of traditional cars are the engine, transmission, and chassis.

For new energy vehicles, it's the refrigerator... no, the motor, battery, and controller.

Whether traditional fuel cars or new energy ones, a key factor in differentiating prices lies in "power."

Traditional fuel cars can be categorized into high, middle, and low-power versions, while new energy cars focus on mileage and battery-motor strength.

Jinhai has straightforwardly made the basic and most crucial configurations indistinguishable, like everyone's living in a well-equipped house; whether more soft furnishings are needed depends on personal needs and choices.

"What's the range?"

Jiang Chen continued to ask.

For electric cars, how far a full charge can go is crucial.

The top version and the entry model have the same range, but if they only cover two or three hundred kilometers, what's the point?

"It's equipped with a battery independently developed by Jinhai. After rigorous testing, Qian Qian says it can reach five hundred kilometers."

Five hundred kilometers?

That's certainly enough for daily life.

But it's not impressive enough.

What's most important for sales?

Hype.

Jiang Chen had heard that nowadays, new energy cars often boast about seven or eight hundred kilometers, even claiming to go a thousand kilometers on a full charge.

Of course.

Marketing is just marketing.

There's a saying that images are for reference only.

Advertisers always present things as perfectly as possible, despite "mismatched buyers."

They have to factor in the complex external conditions.

Like, how many people are in the car.

One or two.

Empty or fully loaded.

Is the air conditioner on?

Is the entertainment system on?

Plus, consider the weather conditions at that time.

Sunny or rainy, high or low temperatures, whether in the south or north, where the climate is significantly different—these all affect energy consumption.

But these are just explanations and excuses given by businesses to the public.

Shi Qianxi certainly wouldn't lie to Li Shuru.

"It's quite good to ensure five hundred kilometers under extreme conditions. As long as the vehicle design isn't ugly, it shouldn't flop."

Boss Jiang felt like a parent worrying about his child's prospects.

Flop?

Li Shuru was amused, "Dare you repeat that in front of Qian Qian?"

Jiang Chen was nonchalant, driving while speaking boldly, "Do you think I'm afraid of her?"

Li Shuru laughed without responding.

"By the way, what's the car's name?"

Jiang Chen asked.

"You'll find out soon enough."

Indeed.

Keeping the mystery intact.

Thanks to that "cornering" new energy vehicle, they arrived late despite hurrying left and right.

By the time Jiang Chen arrived, the launch had been going on for over twenty minutes.

The venue was quite packed, almost completely filled. Jinhai's influence is not to be underestimated: even though it's a crossover, not only media from various platforms but also many domestic new energy company owners showed up.

It must be said.

Regarding "unity," domestic new energy car companies are beyond reproach, at least on the surface.

"Traffic jam on the way, Qian Qian, sorry."

As the chairman of Jinhai, Shi Qianxi personally attended the event, signaling Jinhai's importance attached to the car manufacturing project.

Despite the bustling launch, two seats were reserved next to her.

Li Shuru sat beside her, leaving the seat between them empty for someone, but didn't place the blame on them.

Hearing the explanation, Director Shi smiled, glanced at the long-missed person nonchalantly landing in the seat beside her, and chuckled: "I thought you guys were up late working last night."

Old habits die hard, don't they?

However, this was the scene of the launch.

The head of the new energy division was speaking on stage.

With so many cameras around.

And numerous peers and company representatives.

Couldn't they be a bit more serious?

Jiang Chen didn't know if he heard her words. Perhaps the speaker's voice amplified through top-notch sound systems was too loud, or maybe all his attention was on the main stage.

He finally saw the name of the first large-size SUV released by Jinhai.

Morning Light.

The emblem is a tri-star pattern, artistically modified to look elegant and beautiful. Honestly, it has more taste than many new energy companies present.

The aesthetic of domestic new energy manufacturers' car emblems has long been criticized by consumers. On this front, Jinhai's self-developed Morning Light clearly took public opinions into account.

Of course.

This is just one aspect.

With the display on the large screen, Jiang Chen noticed the length of another up-and-coming new energy car coming to market was 5.1 meters, totally sufficient for 99.999 of households.

Moreover, the design of this car...

Jiang Chen thought of Aston Martin and Maserati.

This car's designer must be a person of profound skill. The various elements blended together surprisingly presented a unique beauty, without any sense of discord or abruptness.

This is craftsmanship.

"Does it look good?"

Shi Qianxi asked.

"From which company did you poach your vehicle designer?" Jiang Chen retorted.

Shi Qianxi looked towards the stage, "You also think it's pretty, right? Good design always shares a tacit understanding."

Jiang Chen was speechless but amused.

Compared to most bulky SUVs of this size, Morning Light's shape gives a quite smooth and comfortable visual impression, and it also has a trump card.

Forget about the three-year interest-free loan; it can offer car owners comprehensive worry-free insurance services at below-market prices.

As for the insurance provider, naturally, it isn't Jinhai itself; Jinhai is an industrial company and doesn't deal with finance. Morning Light's insurance provider is the Great Wall Group.

Truly a dreamy collaboration.

"Who did you get to sign the contract?"

Jiang Chen couldn't help asking, being the boss of Great Wall, he had no idea.

"Shh."

Shi Qianxi made a gesture, "silence."

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