Hu Lei is a veteran producer who keeps an eye on industry news both inside and outside.

He also heard that Chen Yiyang and Gong Fan went to meet the head of Tengxu Entertainment.

Initially, he thought Chen Yiyang was just a boss dealing with internet celebrities and livestreaming.

To his surprise, Chen Yiyang called him proactively, wanting to discuss advertising matters.

"I have investments in many factories and companies under my name, and some of them currently need to advertise, so I'm looking for programs that aren't exclusively sponsored yet."

Chen Yiyang briefly described his needs.

He wasn't joking, and the company he mentioned for advertising wasn't Han Nibai Foods, which he currently completely controls, but Luzon Dried Fruit and Vegetables.

Since acquiring shares in Luzon Dried Fruit and Vegetables, Chen Yiyang has only held a position as a consultant manager in name, without actually participating in the company's operations.

Nevertheless, he still placed a lot of his people into the company, including Natasha, the Belarusian girl.

The girl learned from the accountant that Chen Yiyang had returned to the country and insisted on coming to find him.

Chen Yiyang could easily discern her intentions but had to go to South Korea afterward.

He could only pacify her, allowing her to come see him once he sorted out matters in South Korea.

During their conversation, Natasha mentioned she heard in the company that plans were underway to increase advertising investments.

Hu Lei was thrilled upon learning that the advertiser was a quality food company.

He hurriedly began introducing his show.

"So, for the fourth season of our show, we didn't have any big-name celebrities, just a few internet idols?"

"There is one celebrity." Hu Lei quickly introduced, "Huang Yi, who acted in Zhou Xingxing's movie, and her husband will be on our show this time."

"The last time Huang Yi appeared in the public eye was that Sister Riding the Winds program, right?"

"Yes." Faced with Chen Yiyang's inquiry, Hu Lei was increasingly losing confidence.

His show indeed lacked high-profile stars who might attract attention for their divorce drama.

If there aren't stars with considerable attention, who would bother watching internet celebrities causing drama over a divorce?

Exactly, why did this show become a phenomenal hit?

Chen Yiyang was equally puzzled.

Luckily, Hu Lei was well-prepared for today's meeting. Realizing mere words might not convince Chen Yiyang to sponsor his show,

he pulled out his computer to show Chen Yiyang some exciting clips from the already filmed fourth season.

Indeed, all the show content had been filmed and was undergoing editing.

Previously, there was an advertiser, but due to less favorable profits this year, they withdrew their ad right before the show aired.

This left Hu Lei scrambling to find new advertisers.

This allowed Chen Yiyang to see some of the edited highlights ahead of time.

Chen Yiyang watched for a while.

He found that the standout in this season wasn't the female celebrity Huang Yi and her husband.

It was a slightly famous singer and his wife.

The explosive interactions between this couple and his wife's unconventional thinking shocked Chen Yiyang.

If this show eventually becomes a phenomenal hit, it'll likely owe it to this couple.

"Alright, I'll invest in your show." Chen Yiyang finally decided, choosing to sponsor the program and become its exclusive sponsor.

Hu Lei proposed two sponsorship plans: one allowing the ad budget to adjust based on the show's popularity,

and another setting a fixed ad budget, where the advertiser pays the same regardless of the show's popularity.

Chen Yiyang opted for the second option.

A one-time sponsorship totaling forty million.

One million before the show airs, with three million paid in alignment with the show's airing schedule.

If the show becomes popular and seeks new advertisers, they can only insert popup ads during video playback.

Chen Yiyang's ad would be the sole ad within the program itself.

After concluding talks with Hu Lei, Chen Yiyang returned to the hotel and called Huang Yuqiu, inquiring about Luzon Dehydrated Fruit and Vegetable Factory's advertising search.

"I arranged it." Recently, Huang Yuqiu had been understanding Chen Yiyang's rapid development through various channels.

His attitude toward Chen Yiyang had changed from before.

He explained, "Recently, the few food factories I've invested in Jin City have been developing well, so I wanted to advertise further and see if we could expand more."

"I have a good show here; I've secured exclusive advertising space from their production team. Why not consider sponsoring this program?"

Chen Yiyang briefly introduced the program Breakup Lovers.

"A divorce reality show, the advertising effect is limited, right?" Huang Yuqiu hesitated.

"We can sign a floating contract," Chen Yiyang said. "Regardless of how much I pay the show team, we'll settle the advertising fees separately."

We can pay different advertising fees based on different popularity levels, according to figures from well-known variety show heat websites.

For instance, with Maoyan Network's heat calculation, no ads need to be paid if the show's popularity is below four thousand.

Above four thousand, start with a base ad fee of one million and add one million for every ten thousand increase in average popularity.

If the show's highest popularity is ninety thousand, and the average is seventy thousand, we'll settle the final ad fee based on seventy thousand."

"Haha, looks like you really believe this variety show will do well," Huang Yuqiu said after a simple calculation,

knowing Chen Yiyang aimed to sign, hoping the variety show would become a hit.

Nonetheless, he didn't mind; if this variety show indeed became a hit, his factory would welcome it.

"I'll inform them tomorrow and prepare to sign the contract as you said. But it'll be the entire Luzon Food Group advertising, not just Luzon Dehydrated Fruit and Vegetable Factory."

"No problem, we can use this opportunity to elevate Luzon Food Group's name," Chen Yiyang readily agreed.

For Luzon Dehydrated Fruit and Vegetable Factory, supporting an ad fee in the tens of millions is heavy.

However, for the entire Luzon Food Group, this amount is trivial.

If they indeed spend dozens of millions up to a hundred million to sponsor a hit variety show, it's beneficial for the entire group, allowing Luzon Food Group, originally only famous locally in Jin City, to expand nationwide.

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